Thursday, August 27, 2009

How To Write Good Ad Copy

Right now, you’re probably thinking,
“Now he’s gonna tell us to read all the books we can find on copy writing.”


I would... but that would be lame.

I began Internet marketing in 2006. I was a complete knucklehead, and I didn't know what I was doing. I have offline sales experience, almost 30 years, but the online world was a completely different world to me. I probably read more ebooks and bought more courses than you could possibly imagine.

Eventually, I realized I was missing something in my advertising. I had been advertising on free classified sites, safelist, etc. for months using the email ad copies affiliate programs provide you,
but I was seeing little to no result.

After talking with a friend of mine, he suggested I should start writing my own ad copy...
I KNEW that was EXACTLY what I was missing! None of the other 'stock' emails sounded like anything I would say.

So, over the next few weeks I started writing my own ads, while testing and tracking different email ad copy for various products, services, and affiliate programs.
Not only did my signups begin to increase, but my sales were also increasing!
I continued to write ad copy after ad copy, continuously testing the results, and eventually I made some money. as I continued to write and track, I was seeing even better results

follow these steps.

1. First, you need to grab your audience's attention. This can be done by starting with a good headline. Make your headline shocking or controversial.

2. Once you have their attention, you need to peak their interest. You can do this by addressing one or more things that we all share as people. such as fears, needs, desires, or problems.

3. Once you've gained your audiences interest, make them desire what it is that you have to offer. Present your product to them as the solution to their needs, problems, etc...

4. Finally, use a quick, directive statement to spur them into action. Simple statements like, "Buy Now!", "Limited Time Offer!", "Order Now And SAVE!" will give your audience
a sense of urgency to take immediate action.

Oh Yeah... I almost forgot. Study the masters and read everything you can
get your hands on. I thought I would share some words of wisdom.

Chris Yule,
The king of working part time from home


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